Ray Fernandez

Designer: Paige Hoover

The Becoming a Mom/Comenzando Bien ® program addresses needs for prenatal education within a Spanish speaking community. This brochure was created for Texas use in 2012 and adapted for National use in 2015. 

Designer: Paige Hoover

Our Go Purple for Preemies campaign coincided with Prematurity Awareness Month to encourage our constituents to wear purple in public during the month of November. This campaign has been used from 2012-2015 rotating imagery and updating data per year. The logo system was adaptable to different shapes such as an exclamation point to emphasize the call to action. 

This project included: posters, flyers, stickers, table tents, packets, and social media memes.

Designer: Paige Hoover

A campaign for our partnership with Stripes Convenience Stores featured posters, tearcards/mobiles, buttons, selling cards, smartsheets, email blasts, and social media meme posts. This collateral has been subsequently used by other markets within Texas and in other states for campaigns including Jason's Deli, Luby's, Fuddruckers and Raising Canes.

Designer: Paige Hoover

Left: 2015 Signature Chefs folded invitation with envelope  Right: extended 3 panel invitation front and back.  I also cocreated the "Fund the Fight Against Prematurity" TX Sig Chef tagline before our National tagline changed to "A Fighting Chance for Every Baby". These messages coincided harmoniously.

Designer: Paige Hoover

Left: Save the Date (print)  Right: Program cover (print)

Designer: Paige Hoover

Designer: Paige Hoover

A social media meme to visually track our petition progress to light the White House purple for prematurity awareness. This meme attracted significant participation.

Folic Acid PSA

Stripes Internal Promo video

Ask the Expert video 1 (password – mod)

Ask the Expert video 2 (password – mod)

Ask the Expert video 3 (password – mod)

Ask the Expert video 4 (password – mod)

Austin 2014 Ambassador Story (password – MOD):